Interview by Filep Motwary
Georgia Moditi is a fashion designer based in Nicosia. She studied Fashion Design with Design for Performance at Birmingham City University. After she graduated, she attended Styling and History of Fashion courses at London College of Fashion. She worked as a costume designer at the well-known company Prangsta the costumiers in London. She is currently working as a stylist at Phileleftheros Group of Magazines in Nicosia.
How did everything start for you?
The Costume design had always been my main interest and I’ve been focused towards that orientation. Fashion came along later on. I knew i could work around it and it just came up organically and effortlessly. It wasn’t according to a plan. My mind kept on generating all these wearable ideas. The use of clothes in the everyday life started concurring my mind. And then after hard work the collection was there. Designs that have turned into garments.
Why have you chosen fashion as your profession in the first place?
It was only after I had completed a course in Art and Design when I became interested in costume design. After the course was completed, I came to understand that textiles, the different sewing techniques and pattern cutting, are all things I really enjoy and come out easily.
How did you form the Georgia Moditi heroine/the woman you dress? Who is this woman?
I am all about modern femininity. Besides the stereotypes and what is defined as charming, am interested in the idea of comfort. I like how a woman can look feminine and comfortable, yet elegant at all times of the day. The idea of the multi tasking woman performing her daily duties and routines dressed in her times all wrapped up in simple forms and elegance is what drives my line. I am all about the everyday woman. That is who i look up to as a reference.
Georgia Moditi is a fashion designer based in Nicosia. She studied Fashion Design with Design for Performance at Birmingham City University. After she graduated, she attended Styling and History of Fashion courses at London College of Fashion. She worked as a costume designer at the well-known company Prangsta the costumiers in London. She is currently working as a stylist at Phileleptheros Group of Magazines.
Do you feel fashion is changing? If it does, towards which direction?
Fashion walks hand to hand with our civilization. Of course it’s changing and evolving. Maybe not innovation wise these days but surely the techniques and the fabrication does. It’s called fashion because of it’s main ability, to constantly change. To constantly catch up with the current needs and events in the lives of people living on this amazing planet earth.
What is the most important thing a young fashion designer living in Cyprus must know?
Being a young fashion designer in Cyprus right this moment, I can have a clear answer for this after practicing what i do for some more years from now.
Cyprus does provide a fertile ground yet tricky in the same time. Getting to be well known in a small place as this is happens quickly and that could be in opposition to the maintenance of the quality of this practice.
How important was for your creativity status the fact that you worked as a stylist before you launched your own collection?
Styling gave me the chance to be constantly be involved both with the fashion industry and in extension with it’s market. A stylists job is to make the actuals clothes look more interesting, more flattering and more desirable. Learning how to do that and then working on photo shoots gave me a clear view of the forms, the colours, the textures. These three elements put together can perform miracles and yes, styling was fundamental for my work today as a fashion designer.
How did it help you?
It helped me find the right way to promote my clothes as well as the people I wanted to address. In addition it tought me the meaning of teamwork, which is essential to the realization of a collection.
What shall we expect from you in the near future?
I am now working on my summer collection and also have thoughts of a breakthrough in menswear sometime soon.
Photo: Stelios Kallinikou
Styling / make up: Andreas Zen
Hair: Blow Hair Saloon
Model: Anastasia Butrim